School of Agribusiness & Rural Management
School of Agribusiness & Rural Management (SAB&RM) at Dr. Rajendra Prasad Central Agricultural University has become a center for management education with strong roots covering agricultural and rural development. The college started its journey in 2006 with the introduction of a programme in MBA in Agribusiness Management, and later during the year of 2018, MBA in Rural Management was also started. In 2020, the state-of-the-art infrastructure of SAB&RM at Dr. Rajendra Prasad Central Agricultural University was officially inaugurated by Hon’ble Prime Minister Shri Narendra Modi. Rooted within a vibrant, research-driven university campus, the college features modern classrooms, fully equipped laboratories, corporate dialogue series and vibrant recreational spaces designed to foster academic excellence and fuel innovation, while nurturing a new generation of leaders. MBA in Agribusiness Management (ICAR‑accredited) and MBA in Rural Management is carefully designed to match industry needs, combining immersive field experiences with dynamic, practical learning – preparing students to lead with confidence from campus to corporate. In alignment with the New National Education Policy, SAB&RM has also introduced three postgraduate diploma programmes in Agricultural Journalism & Mass Communication, Agri‑Tourism Management, and Digital Marketing, each meticulously curated to empower graduates to emerge as trailblazers in rural communication, agri-tourism, and digital outreach.
With an exemplary track record of placements, SAB&RM continues to set new benchmark in the rural and agribusiness management education. Graduates are placed in reputed organizations. This success is attributed to a holistic approach encompassing expert guidance from the faculties, student-centric ethos ensuring personalized support, foreign language courses such as French, German, and the “Deeksharambh” induction program, which teaches etiquette and essential soft skills. Together, these elements empower graduates with a competitive edge in the global job markets.
Vision:
To create an ethos of creativity and innovation for enhancing the quality of management in agribusiness and the rural sector for sustainable development of overall economy.
Mission:
To bring rural prosperity that can help in improving the quality of rural life through effective management of Agri-Resources.
Objectives:
- Creating professionally trained agri-business and rural managers with appropriate ethos and values.
- Developing professional attitude and problem-solving skill sets in the candidates to efficiently contribute for all the stakeholders involved in agribusiness and rural development sector.
- Encourage entrepreneurship among the students.
- Capacity building, institutional linkages and contributing to policy developments.
Why SABRM?
School of Agribusiness & Rural Management (SAB&RM) is more than just an academic decision; it is a step into a transformative journey where knowledge meets purpose. Nestled within the fold of Dr. Rajendra Prasad Central Agricultural University, SAB&RM benefits from a multidisciplinary ecosystem. It combines case-based learning, field immersion, projects, and engagement with the agrarian and rural community to make sure that students do more than simply learn theory; they actually experience it. The curriculum is aligned perfectly with the evolving scope of agribusiness in India and beyond. SAB&RM’s consistent 100% placement record is a testament to its persistent focus on career readiness and this reflects the growing demand for skilled professionals in Agribusiness. Students here represent the cultural and regional diversity of India, creating a vibrant intellectual and social milieu. With strong faculty mentorship, modern infrastructure, and partnerships with NGOs and development agencies, SAB&RM equips its scholars not only with knowledge but with clarity and commitment. At SAB&RM, students do not just study agribusiness and rural management; they grow into changemakers ready to shape the future of Agriculture.
Academic Programmes
Major Courses:
- Econometrics for Agri Business
- Research Methods I
- Agri Input & Output Marketing
- Research Methods II
MINOR COURSES (6 credits)
- Natural Resource Management
- Knowledge Management
- Value Chain Management in Agribusiness
SUPPORTING COURSES (5 credits)
- Agri-Entrepreneurship and Corporate Governance
- International Food and Agri Business
- Communication for Management Teachers
DOCTORAL SEMINAR (2 credits)
RESEARCH (75 credits)
Our two-year, full-time residential MBA in Agribusiness Management degree programme is accredited by the Indian Council of Agricultural Research (ICAR), New Delhi. The programme is designed to develop professionals with the skills to lead, manage, and innovate in the agribusiness sector. Blending core management fundamentals with sector-specific insights, the curriculum includes a mix of core and elective courses, summer internship, and hands-on project work, preparing students to thrive in the dynamic sector.
MAJOR COURSES (20 credits)
- Principles of Management and Organizational Behavior
- Managerial Accounting and Control
- Applied Agribusiness Economics
- Human Resource Management for Agricultural Organizations
- Production and Operations Management
- Agricultural and Food Marketing Management – I
- Agricultural and Food Marketing Management – II
- Agri Supply Chain Management
- International Trade for Agricultural Products
MINOR COURSES (8 credits)
- Food Technology and Processing Management
- Rural Marketing
- Fertilizer Technology and Management
- Management of Agro-chemical Industry
- Seed Production Technology Management
- Technology Management for Livestock Products
- Fruit Production & Post Harvest Management
- Farm Power & Machinery Management
- Food Retail Management
- Management of Agricultural Input Marketing
- Feed Business Management
- Management of Veterinary Hospitals
- Poultry and Hatchery Management
- Management of Floriculture and Landscaping
- Risk Management in Agri Business
- Management of Agri-Business Co-Operatives
- Business Analytics for Agriculture
- Dairy Business Management
- Agri Extension Management
- Renewable Energy Sources Management
- Quality Management for Agri Business
- Advertising And Brand Management
- Agri Infrastructure and Warehousing Management
- Contract Farming
- Human Resource Competence and Capacity Building Systems
- Agri Commodity Markets and Futures Trading
SUPPORTING COURSES (06 credits)
- Strategic Management for Agri Business Enterprises
- Operations Research
- Financial Management in Agri Business
COMMON COURSES (05 Credits)
- Library and Information services
- Technical Writing and Communications Skills
- Intellectual Property and its management in Agriculture
- Basic Concept in Laboratory Techniques
- Agricultural Research, Research Ethics and Rural Development Programmes
MASTER’S SEMINAR (01 credit)
RESEARCH (Summer Internship + Research Project) [30 (10 + 20) Credits]
- Summer Internship/ Industrial Attachment
- Basic Courses mandatory for Summer Internship (6 credits)
- Communication for Management and Agri Business
- Research Methodology for Agri Business Management
Research Project
Project Work
- Basic courses mandatory for Project (10 credits)
- Computer Applications for Agri Business
- Project Management and Agri Business Entrepreneurship
- Agribusiness Environment & Policy
- Agri Business Laws and Ethics
MBA in Rural Management is a two-year, full-time residential programme designed to develop a strong cadre of professional rural managers. Through innovative and holistic management education, the program aims to foster knowledge creation, entrepreneurship, and sustainable development in rural areas. With a strong focus on evolving rural needs, the curriculum equips students with robust theoretical foundations and practical methodologies, preparing them to lead impactful initiatives and drive meaningful change across the rural agricultural landscape.
MAJOR COURSES (20 credits)
- Indian Rural Society and Rural Administration
- Rural Entrepreneurship and Micro Enterprises
- Management of Cooperatives and Collectives
- Marketing Management for Rural Organizations
- Development Advocacy and Communication
- Supply Chain Management
- Managerial Economics
- Individual and Organizational Behaviour
- Human Resource Management and Organizational Development
- Operations Management
MINOR COURSES (08 credits)
- Civil Society and NGO Management, Corporate Social Responsibility
- Rural Banking and Micro Finance
- Monitoring and Evaluation of Development Projects
- Big data and Business Intelligence
- Commodity Market and Derivatives
- Legal Environment of Business
- Digital Marketing
- Advertising and Brand Management
SUPPORTING COURSES (06 credits)
- Financial Management for Rural Managers
- Enterprise Resource Planning
- Strategic Management
- Business Analytics
COMMON COURSES (05 credits)
- Library and Information services
- Technical Writing and Communications Skills
- Intellectual Property and its management in Agriculture
- Basic Concept in Laboratory Techniques
- Agricultural Research, Research Ethics and Rural Development Programmes
MASTER’S SEMINAR (1 credit)
THESIS/RESEARCH (30 credits)
- Accounting for Rural Management
- Rural Project Management
- Rural Research Methods
- ICT and MIS
- International Trade for Agriculture Products
- Fundamentals of Marketing
- Business Communication
- Field Internship
- Summer Internship
Project Work
Master the art of communicating agriculture! This program equips you with journalism and media skills tailored to the agri-sector. Learn to report, write, and create content that connects farmers, researchers, and the public. Ideal for careers in agri-media, development communication, and rural outreach.
Semester I
- Agriculture Journalism & Mass Communication
- Development Communication
- Print Media
- Radio Production
- Film Production
- New Media
- Advertising and Public Relations
- Soft Skill Development
- Mobile Journalism
- Elementary English & Technical Writing (Non-Credit)
- Master’s Seminar
Semester II
- Internship Attachment with media House/Community Media /NGO/
- Media Portfolio Presentation, Multi-media production on an assigned theme and presentation before committee
This course builds skills in rural entrepreneurship, sustainable tourism, and cultural promotion. It opens up new income opportunities for farming communities while connecting visitors with authentic rural life.
Semester I (21* Credits)
- Understanding Tourism
- Agritourism Development: Products and Operations
- Hospitality Skills for Agritourism Business
- Sustainability and Agritourism
- Business Communication Skills
- Management issues in Agritourism
- Marketing for Agritourism
- Entrepreneurship in Agritourism
- Fundamentals of Agriculture (non-credit)
- Basics of Ancient History, Geography and Political Sciences (non-credit)
Semester II (14 Credits)
Project work (Practical)
Admissions
S. No. | Degree | Programme | Intake | Admission Process |
1. | Ph.D. | Agribusiness Management | 02 | ICAR Counselling |
2. | MBA | Agribusiness Management | 50 | ICAR Counselling |
3. | Rural Management | 30 | Admission based on: Ø Academic Score Ø CAT/CMAT/XAT/ICAR Score Ø Group Discussion Ø Personal Interview | |
4. | Post Graduate Diploma | Agricultural Journalism and Mass Communication | 25 | Admission based on: Ø Academic Score Ø Group Discussion Ø Personal Interview |
5. | Agri-Tourism Management | 25 | ||
6. | Digital Marketing | 25 |
Pedagogy
At School of Agribusiness & Rural Management, a diverse range of pedagogical techniques are employed to blend theoretical foundations with real-world application. Core teaching methods include case-based learning, which sharpens decision-making and analytical skills through real industry scenarios, and experiential learning, which immerses students in fieldwork, live projects, and rural internships. Classrooms at SAB&RM become collaborative arenas through simulations, role-plays, and problem-solving exercises, encouraging students to think beyond convention. Guest lectures by industry leaders, exposure visits, and NGO engagements add layers of perspective, bridging classroom learning with ground realities. Digital fluency and practical comprehension are further improved by the use of ICT tools, data analysis software, and business modelling. This dynamic, hands-on approach nurtures not just competent managers; but thoughtful leaders equipped to drive innovation and create an impact in the rural and agribusiness ecosystem.
Sr. No. | Name | Position | Contact No. | |
1 | Dr. Ram Datt | Director | 6287797119 | |
2 | Dr. Ritambhara Singh | Associate Professor | 9537923502 | |
3 | Dr. S K Sameer | Associate Professor | 8800098813 | |
4 | Dr. Shiva Pujan Singh | Assistant Professor | 6202726063 | |
5 | Dr. Andukuri Raj Shravanthi | Assistant Professor | 8248430540 | |
6 | Ms. Rashmi Sinha | Assistant Professor | 9934384817 | |
7 | Dr. Mohit Sharma | Assistant Professor | 9549034035 | |
8. | Dr. Kumar Rajyavardhan | Assistant Professor | 6203274891 | |
9. | Dr. Kavithambika S | Assistant Professor | 9994686648 | |
10. | Dr. Santhosha K. M. | Assistant Professor | 8660530936 | |
11. | Dr. R. Kiran | Assistant Professor | 8754989314 | |
12. | Dr. Ramandeep Singh | Assistant Professor | 9646022635 |
Sl No. | Research / Project Title | Project team | Funding Agency | Status |
1. | Developing Indices for Agricultural Innovation Ecosystem to Sustain the Growth Paradigms of Agricultural Systems | Dr. Ram Datt (PI) | ICAR-NASF | Running |
2. | Empowering Rural Communities: Enhancing Food Security through Sustainable Nutrition Garden and Nutrition Education Intervention in Bihar | Dr. Ritambhara Singh (CCPI) | ICCSR-collaborative | Running |
3. | Prospering Litchi Honey Development through Geographical Indications in Bihar | Dr. Mohit Sharma (PI) | NHB | Running |
4. | Uplifting Tribal Culture and Promoting Sustainable Livelihoods in Bihar: An Integrated Development Model | Dr. Mohit Sharma (PI) | Education Division, ICAR | Completed |
5. | Impact studies of the socioeconomic and adoptive capacity of the farmers under CRA program | Dr. Ritambhara Singh (PI) | Govt. of Bihar | Completed |
6. | AICRP on small millets- Economics, Value Chain and Marketing | Dr. Ritambhara Singh (Co-PI) | AICRP | Running |
7. | Centre for Excellence in Small Millets (Bihar Krishi Road Map)- Economics, Value chain marketing and capacity building component | Dr. Ritambhara Singh (Co-PI) | Govt. of Bihar | Running |
8. | Capacity development programme under CRA project | Dr. Ram Datt (PI) | Govt. of Bihar | Completed |
9. | Flexi –fund for Agriculture Education and Innovation in Oilseeds Pulses and Millets | Dr. S.K. Sameer | Govt. of Bihar | Running |
10. | Impact of Pradhan Mantri Fasal Bima Yojana (PMFBY) on the Socio-Economic Development of Farmers – A study of selected districts of Bihar and Maharashtra | Dr. Ritambhara Singh | ICCSR-collaborative | Completed |
11. | Startup Cell | Dr. Ram Datt, Dr. S.K. Sameer, Dr. A.R.Shravanthi | Dept. of Industries, Govt. of Bihar | Running |
12. | Incubation Centre | Dr. Ram Datt, Dr. S.K. Sameer, Dr. A.R.Shravanthi | Dept. of Industries, Govt. of Bihar | Running |
13. | Common Incubation Centre | Dr. Ram Datt | MoFPI, Govt. of India | Running |
14. | Agri Clinic & Agri Business Centre | Dr. S.K. Sameer | Govt. of India | Running |
Sl No. | Research / Project Title | Project Team | Status of Project |
1. | Understanding the agripreneurial ecosystem to foster the development process of agri-startups in Bihar | Dr. Ram Datt | Running |
2. | Business Environment Analysis of Secondary Agriculture in India with special reference to Bihar | Dr. Ritambhara Singh, Dr. A. R. Shravanthi | Running |
3. | Developing market intelligence, based on price forecasting models for selected agricultural commodities in Bihar | Dr. A. R. Shravanthi Dr. Ritambhara Singh | Running |
4. | Supply Chain Analysis of Jaggery Product in North Bihar | Shiva Pujan Singh, S.K. Sameer & Er Anupam Amitabh | Running |
5. | Entrepreneurial Climate in Academia: Challenges, Enablers and Framework for its Development in Agricultural Institutions in India | Dr. S.K. Sameer | Completed |
6. | Evaluating the adoption and assessing the impact of five popular technologies developed by RPCAU for farmers livelihood | Dr. A. R. Shravanthi (Co-PI) | Running |
7. | Performance Analysis of Farmer Producer Organizations FPOs in the Bihar | Dr. Ritambhara Singh | Completed |
8. | Crop Residue | Dr. Ram Datt | Completed |
9. | Startup |
| Running |
10. | A behavioral approach for analyzing agriculture investment decision making in North Bihar | Ms. Rashmi Sinha | Completed |
11. | Assessing the role of SHG in promoting Financial Inclusion and Women’s Empowerment in Bihar | Ms. Rashmi Sinha | Running |
12. | Understanding the bottlenecks and effects of nudging in crop residue management: Evidence from randomized control trial | Dr. Ram Datt, Dr. Ratnesh K Jha, Dr. Mohit Sharma | Completed |
HRD/Capacity building Programme conducted by the college in the last three years:
S. No. | Title of HRD/Capacity Building Programme | Funding Agency | Duration |
1. | Identification and Validation of Key Dimensions and Indicators of the Agricultural Innovation Ecosystem | ICAR-NASF | March 22, 2025 |
2. | National Symposium on Makhana | IFPRI, RPCAU, BASA & AERA | May 20, 2025 |
3. | Guru Dakshta-Faculty Induction Programme | RPCAU | May 13-June 12, 2025 |
4. | Developing Geographical Indications in Litchi Honey at Bihar | National Bee Board | 2024 |
5. | Scientific Beekeeping and Value Addition in Honey | National Bee Board | 2024 |
6. | Developing Mushroom Enterprises | ICAR (Education Division under TSP) | 2024 |
7. | Need of Business Planning & Introduction to Business Model Canvas | BAMETI, Govt. of Bihar | 9-13 September, 2024 |
8. | Value Chain Development and Market Linkages for Nutri Cereals | Government of Bihar | 18-20 September, 2024 |
9. | Value Chain Development and Market Linkages for Nutri Cereals | Government of Bihar | 20-22 March, 2024 |
10. | Workshop on NARES-Blended Learning Platform (BLP) | ICAR-IASRI | 15-16 December, 2023 |
11. | Social Accounting Matrix | IFPRI, AERA | 06 December, 2023 |
12. | Collaborative Training Program on Farmer Producer Companies | MANAGE-RPCAU | 12-14 September, 2023 |
13. | Collaborative Training Program on Agri Exports | MANAGE-RPCAU | 12-14 July, 2023 |
14. | Start-up in Agriculture | BAMETI, Govt. of Bihar | 28-30 November, 2022 |
15. | Collaborative Training Program on Income Augmentation through Small Agribusinesses | MANAGE-RPCAU | 19-21 October, 2022 |
16. | Effective Governance and Promotion of FPOs | BAMETI, Govt. of Bihar | 2022 |
17. | Entrepreneurship Development Programme | BAMETI, Govt. of Bihar | 2022 |
Title | Funding Agency | Duration |
Innovative Approaches to Agripreneurship: Ideation to Implementation | ICAR (Winter School) | 07–27 January, 2023 |
Adding Value to Primary and Secondary Produce: Building Rural Enterprises via Secondary Agriculture | ICAR (Winter School) | 10–30 November, 2022 |
Activities
For the practical exposure, engagement and development of students, different students’ clubs were formed to discuss, deliberate, debate, conduct management games, and organization of guest lecturers from the subject matter specialists/ experts in the area concerned. All these clubs are handled by the students only under the faculty mentorship. The active club includes the following:
- Social Media and PR Club
- Agribusiness and Rural Management Club
- Entrepreneurship & Innovation Club
- Placement Committee
- Academic Committee
- Training and Consultancy
- Sports and Cultural Committee
- School Welfare Committee
- Gender Champions and CSR Club
- Soft Skill Training
- Mock GDs and PIs are conducted by specialized faculty.
- Seminars/E-varta/ Leadership talks addressed by the outside experts help in development of students’ interpersonal and soft skills.
- Regular feedback mechanism from industry stalwarts on the requirement of sector specific skill sets.
Celebrating major festive like Saraswati Pooja, Ganesh Pooja among others.
- Participation by the students in Kisan Mela and dialogue exchange with the farming community
- Student participation Sport meet at the university
- Regular engagement in the university level events such as Hindi Pakhwada
- Student engagement in national level management events such as B plan, B quiz etc.
MBA ABM / 2023-24 & 2024-25 | |
State | Number of Students |
Andhra Pradesh | 14 |
Bihar | 20 |
Odisha | 10 |
Tamil Nadu | 8 |
Jharkhand | 8 |
Madhya Pradesh | 5 |
Uttar Pradesh | 4 |
West Bengal | 2 |
Telangana | 3 |
Maharashtra | 1 |
Puducherry | 1 |
Tripura | 1 |
Karnataka | 1 |
Kerala | 1 |
Goa | 1 |
Gujarat | 1 |
Assam | 1 |
MBA RM / 2023-24 to 2024-25 | |
State | Number of Students |
Bihar | 13 |
Uttar Pradesh | 2 |
Jharkhand | 1 |
Haryana | 1 |
Telangana | 1 |
Delhi | 1 |
Rajasthan | 1 |
1. Social Media and PR Club (E‑Sanchar)
Tagline: CREATE, CONNECT, CELEBRATE
Description: “Amplifying Impact through Strategic Communication and Digital Engagement”.
Led by enthusiastic students, the club focuses on leveraging social media platforms and public relations techniques to promote events, initiatives, and achievements of our college.
2. Agribusiness and Rural Management Club (Eagles)
Tagline: EXPAND YOUR MIND, CHANGE YOUR WORLD
Description: “Empowering Tomorrow’s Leaders in Rural Development and Agribusiness”. This is a dynamic student‑led initiative that aims to cultivate a deeper understanding of agribusiness management and rural development among aspiring professionals.
3. Entrepreneurship & Innovation Club (BusineStan)
Tagline: ENCOURAGING BRILLIANT MINDS
Description: “Nurturing Innovators and Empowering Entrepreneurs”. This is a vibrant community within our institute that fosters a culture of creativity, critical thinking, and entrepreneurial spirit.
4. Placement Club (Aagaaz)
Tagline: THE ENTRY GATE TO OUR FUTURE
Description: “Bridging the Gap between Education and Employment for a Promising Future”. Our Placement Club serves as a dedicated platform for students, alumni, and industry professionals to collaborate and maximize career opportunities in the field of agribusiness.
5. Academic and Literary Club (Kalamjeevi)
Tagline: EXPLORE EXPERIENCE EXCEL
Description: “Inspiring Intellectual Excellence and Nurturing Creativity”. This is a vibrant hub for students passionate about academic pursuits, literature, and creative expression.
6. Training and Consultancy Club (Gurukul)
Tagline: SIKSHA HI UNNATI KA MARG
Description: “Building Skills and Empowering Future Leaders”. The Club is a dynamic platform within our institution that focuses on enhancing the practical skills and professional development of students in the field of agribusiness.
7. Sports and Cultural Club (Udaan)
Tagline: INSPIRING PASSION
Description: “Ignite your Passion, Unleash your Talent”. The Sports and Cultural Club at our institution is a vibrant hub of energy, creativity, and self-expression. Whether you are a sports enthusiast or an artist at heart, this club offers a diverse range of activities to nurture your talents and enhance your overall college experience.
Facilities:
- Smart Class Room:
- Hostels:
- Mess and Canteen:
- Drinking water:
- Emergency:
- Transport:
- Examination Hall
- Sports and Recreation Facilities:
- Auditorium:
- Video Conference Room:
Note: Pictures have to be included. (Attached)
Personality Development Initiatives
- Soft Skill Training
- Mock GDs and PIs are conducted by specialized faculty.
- Seminars/E-Varta/ Leadership talks addressed by the outside experts help in development of students’ interpersonal and soft skills.
- Regular feedback mechanism from industry stalwarts on the requirement of sector specific skill sets.
Co-curricular and Extracurricular Activities: Life @ SAB&RM
- Celebrating major festive like Saraswati Pooja, Ganesh Pooja among others.
- Participation by the students in Kisan Mela and dialogue exchange with the farming community
- Student participation Sport meet at the university
- Regular engagement in the university level events such as Hindi Pakhwada.
- Student engagement in national level management events such as B plan, B quiz etc.
Since its inception, the MBA (Agribusiness & Rural Management) programme has made significant contributions toward the development of quality human resources in the agribusiness and rural development sectors. The success of the programme is reflected in the career trajectories of its graduates, who have secured employment in various state government departments, central institutions, the banking sector, and leading national and multinational corporations involved in agricultural input and output industries. Notably, several alumni have ventured into entrepreneurship, establishing themselves as job creators in rural economies.
Placement Cell of the college plays an active role in supporting students through structured career guidance and personality development programmes, all aimed at enhancing the overall employability of the students. In parallel, faculty members consistently encourage students to prepare for and participate in competitive examinations, thereby expanding their opportunities for higher-level roles in both public and private sectors. This comprehensive academic and co-curricular support system underscores the programme’s commitment to shaping industry-ready professionals and future leaders in agribusiness and rural development.
Our Recruiters
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| Felicitation of Future Leaders: 100% Placement Success Ceremony, 27th July, 2023 |
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